New York State Governor Andrew Cuomo on Sunday announced a ban on flavored electronic cigarettes in an attempt to “combat the increase in the consumption of steaming products among young people”.

Cuomo, who issued an executive order, also ordered law enforcement to redouble their efforts to stop the sale of these products to youth and minors.

The minimum age for smoking in New York is 21.

In addition, he has advanced that he will prepare new legislation to combat the “misleading advertising” of electronic cigarettes aimed at young people and children.

“Manufacturers of fruit-flavored and sweet-flavored electronic cigarettes are intentionally and recklessly targeting young people, and today we are taking steps to stop this. At the same time, unscrupulous stores are consciously selling steaming products to minors,” the governor said.

Today’s announcement follows Friday’s launch of a steaming education program and the issuance of another executive order to expand school programs and marketing campaigns aimed at reducing tobacco use to include electronic cigarettes and liquid nicotine.

According to the state of New York, while the smoking rate among high school students dropped from 27.1% in 2000 to its lowest record of 4.3% in 2016, aggressive marketing promoting flavored electronic cigarettes is changing that trend.

He warns that the state Department of Health has received 56 reports from physicians of serious lung diseases in patients between the ages of 15 and 46.

About 40% of high school seniors and 27% of high school students in this state are using electronic cigarettes.

The state also stresses that in 2018, 27.4 percent of high school students used electronic cigarettes, 160 percent more than in 2014, when it was 10.5 percent.

These actions coincide with a report released by the New York City Department of Health that warns of increased consumption of electronic cigarettes in schools and that these vaporizers threaten to wipe out decades of progress in the fight against nicotine use among younger people.

According to the report, by 2018, 2.6 percent of 11- and 12-year-olds said they smoked at least once in the 30 days prior to the survey.

A percentage that increases to 9% in seventh grade students (aged 12-13) and to 8.4% in eighth grade students (aged 13-14).

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